Which of the following is considered a decision variable in the media selection problem of minimizing interview costs in surveying?
A)the number of people to survey in each market segment
B)the overall survey budget
C)the total number surveyed
D)the number of people to conduct interviews
E)None of the above

Question

Quizplus · Accepted Answer

In a media selection problem, decision variables are those that can be controlled or decided upon. The number of people to survey in each market segment is a decision variable because it can be adjusted to minimize costs.

Which of the Following Is Considered a Decision Variable in the Media