A sales message that implies that customers who purchase a specific product will save money and time is using intangible benefits as a persuasive tool.
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Q1: The heart of a proposal is the
Q5: Permission-based email allows marketers to tailor their
Q6: You should not open a persuasive request
Q6: Unsolicited proposals should resemble a sales message.
Q7: Sales efforts often begin before the actual
Q7: In the common-ground persuasion technique you first
Q9: In the context of soliciting proposals, RFP
Q13: A solicited proposal is written in response
Q16: One of the most widely disseminated forms
Q19: By definition, a proposal is in written
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