From a buyer's perspective,value in a purchase decision equals _____.
A) the cost of goods sold - the marketing margin
B) the relative price + the absolute cost
C) the marginal difference between asset price and cost of sales
D) the benefits received - (the selling price + time and effort to purchase)
E) distribution benefits received - production costs

Question

Quizplus · Accepted Answer

Value for a buyer is determined by the benefits they receive from a purchase minus the costs of acquiring the product. This includes both the selling price and any time or effort spent on purchasing the product. Therefore, option D is the best choice as it captures this equation.

From a Buyer's Perspective,value in a Purchase Decision Equals _____