Which of the following types of purchase situations requires the least number of people in the organizational buying decision process?
A) A new-task situation
B) A straight rebuy situation
C) A modified rebuy situation
D) A first-time purchase situation
E) A customized rebuy situation

Question

Quizplus · Accepted Answer

In a straight rebuy situation, the organization is simply reordering a previously purchased product or service without any significant changes or modifications. Therefore, there is no need for extensive decision-making or involvement of multiple people in the organizational buying decision process.

Which of the Following Types of Purchase Situations Requires the Least