According to the communication process,when a salesperson develops a sales presentation,he or she is actively involved in:
A) encoding.
B) affective stimulation.
C) perception.
D) decoding.
E) selling.

Question

Quizplus · Accepted Answer

According to the communication process, encoding refers to the process of translating the sales message into a form that can be perceived by the receiver. When a salesperson develops a sales presentation, he or she is actively involved in encoding the message by selecting the most appropriate words, visuals, and other means to convey the desired information to the customer. Therefore, option A is the best choice.

According to the Communication Process,when a Salesperson Develops a Sales