In which of the following types of buying situations is it usually unnecessary for a salesperson to educate a prospect about the common features of a product?
A) When the prospect is buying a smartphone for the first time
B) When the prospect is buying a new car from a famous automobile outlet
C) When the prospect is buying capital equipment to run the operations of his or her firm
D) When the prospect is buying an insurance product for his or her family
E) When the prospect is buying the same laptop he or she purchased previously with the salesperson

Question

Quizplus · Accepted Answer

In situation E, the prospect is buying the same laptop he or she purchased previously with the salesperson, indicating familiarity with the product. Therefore, it is usually unnecessary for the salesperson to educate the prospect about the common features of the product.

In Which of the Following Types of Buying Situations Is