In the FEBA (features,evidence,benefits,agreement)approach to sales,salespeople mention the feature,provide evidence that the feature actually exists,explain the benefits,and then ask whether the buyer agrees with the value of the feature and benefit.

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The FEBA approach to sales involves mentioning a feature, providing evidence, explaining the benefits, and then asking for agreement from the buyer.

In the FEBA (Features,evidence,benefits,agreement)approach to Sales,salespeople Mention the Feature,provide Evidence