Salespeople for college texts call on college instructors to sell them on using a particular text for their classes.Improvements in efficiency have led some publishers to stop making sales calls altogether on smaller colleges.It is a much better use of the sales force's time to call on schools with large classes and big adoption rates.From the customer's point of view,this application of the profitability tier:
A) Could cause resentment
B) Will not cause any problems
C) Simply increases the importance of word-of-mouth communication
D) Is not profitable
E) Creates across-the-board customer enhancement

Question

Quizplus · Accepted Answer

This approach could cause resentment among smaller colleges that are not receiving the same level of attention and service as larger institutions.

Salespeople for College Texts Call on College Instructors to Sell