Since service companies have found that customers differ in their relationship value and that it may be neither practical nor profitable to meet or exceed all customers' expectations,they have divided their target markets according to:
A) Current and/or future profitability
B) Behavior
C) Usage
D) Volume
E) User characteristics

Question

Quizplus · Accepted Answer

Dividing target markets according to current and/or future profitability allows companies to prioritize which customers they should focus on meeting or exceeding expectations for, as opposed to trying to please all customers. This approach is more efficient and effective in maximizing profits for the company.

Since Service Companies Have Found That Customers Differ in Their