Which of the following measurement research methods can document customers' opinions about whether performance met the standards established?
A) Structured brainstorming
B) Relationship surveys
C) Customer panels
D) In-depth interviews
E) Critical incident studies

Question

Quizplus · Accepted Answer

Relationship surveys are designed to measure customer satisfaction and gather opinions about whether performance met the standards established. Other methods like structured brainstorming, customer panels, in-depth interviews, and critical incident studies can provide valuable insights, but they may not be as effective at measuring performance against established standards.

Which of the Following Measurement Research Methods Can Document Customers