Once an organization that is developing a physical evidence strategy has recognized the strategic impact of physical evidence,it should next:
A) Update and modernize this physical evidence
B) Clarify the tactical roles of the servicescape
C) Create a cross-functional work team
D) Blueprint the physical evidence of service
E) Map the service encounter points

Question

Quizplus · Accepted Answer

To develop a physical evidence strategy, the organization should first recognize the strategic impact of physical evidence. Next, they should blueprint the physical evidence of the service to understand how the physical environment will impact the customer experience. This will help in designing an effective physical evidence strategy. Therefore, the best choice is D - blueprint the physical evidence of service.

Once an Organization That Is Developing a Physical Evidence Strategy