Which of the following is an element of the servicescape for the Fred Astaire Dance Studio?
A) Its parquet dance floor
B) Its ad in the Atlanta Journal-Constitution
C) How experienced its dance instructors are
D) Business cards handed out by instructors
E) A brochure describing its dance lessons and its various payment plans

Question

Quizplus · Accepted Answer

The parquet dance floor is a physical element of the servicescape and contributes to the overall atmosphere and experience of the Fred Astaire Dance Studio. The other options are not physical elements of the servicescape but rather marketing materials or personnel-related factors.

Which of the Following Is an Element of the Servicescape