The group approach to idea generation is called ______ .
A)brainstorming
B)free association of ideas
C)creative thinking
D)intuition

Question

Quizplus · Accepted Answer

Brainstorming is the most well-known method for group idea generation, where members are encouraged to freely contribute as many ideas as possible without criticism or judgment. Free association of ideas and creative thinking are similar methods, but brainstorming is specifically known as a group approach. Intuition is an individual approach to idea generation, not a group one.

The Group Approach to Idea Generation Is Called ______