Which is the best competitive approach to global markets?
A)Develop distinct strategies for each market.
B)Maintain a fairly consistent strategy across global markets.
C)Both A&B represent sound approaches.
D)Neither A nor B represents a sound approach.

Question

Quizplus · Accepted Answer

Developing distinct strategies for each market is important as each market has its own unique characteristics and demands. However, maintaining a fairly consistent strategy across global markets helps in achieving economies of scale and also ensures that the company's core values and identity remain intact across all markets. Hence, a combination of both A and B represents a sound approach.

Which Is the Best Competitive Approach to Global Markets