Juanita wants to sell the best experience in travel to her clients.She wants them to feel that no other travel company could take care of all their needs as well.For this Juanita builds in a large margin of profit.Which competitive advantage strategy does Juanita use?
A) customer service
B) cost-based
C) differentiation
D) premium product

Question

Quizplus · Accepted Answer

Juanita is using a differentiation strategy by creating a unique and high-quality travel experience that sets her company apart from others. She is willing to charge a higher price (large margin of profit) in order to provide this unique value to her customers.

Juanita Wants to Sell the Best Experience in Travel to Her