Jorge knew it was just a matter of time before competition emerged in the area of his business.What must Jorge do in order to maintain a competitive advantage?
A) focus mainly on the organization's microenvironment
B) continually ignore the company's external environment
C) continually upgrade the company's organizational capabilities
D) focus mainly on the organization's core competencies

Question

Quizplus · Accepted Answer

In order to maintain a competitive advantage, Jorge must continually upgrade the company's organizational capabilities. This will allow the company to constantly adapt to changes in the external environment and stay ahead of any emerging competition. Focusing mainly on the microenvironment or core competencies may not be enough to sustain a competitive advantage in the long term, and ignoring the external environment could lead to missed opportunities or threats.

Jorge Knew It Was Just a Matter of Time Before