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Segmentation,as Facilitated by CRM Software,consists Of

Question 26

Multiple Choice

Segmentation,as facilitated by CRM software,consists of:


A) discovering groupings in the company's customer base
B) dividing up the sales process so different employees own different tasks
C) placing each of the company's customers into a group by characteristics
D) giving division heads control over their own divisions so they don't need to align their metrics with other divisions
E) following a rules-based campaign for only certain customers but not others

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