Primary activities are
A) the activities most likely to be imitated by competitors.
B) involved in a product's physical creation, its distribution, and its service after the sale.
C) the core competencies of the organization.
D) the activities most crucial to implementing the firm's business strategy.

Question

Quizplus · Accepted Answer

Primary activities refer to the key steps involved in creating and delivering a product or service to customers. These activities include inbound logistics, operations, outbound logistics, marketing and sales, and service after the sale. These are important because they directly contribute to the creation of value for customers and therefore, are essential to implementing the firm's business strategy. Although competitors may attempt to imitate these activities, they are often difficult to replicate fully and provide a source of competitive advantage for the organization.

Primary Activities Are