Although both companies have Internet access to potential customers, the most striking difference between Barnes and Noble's access to customers and Amazon.com's access to customers is the difference in the ____ dimension of relationships with customers.
A) responsiveness
B) richness
C) affiliation
D) reach

Question

Quizplus · Accepted Answer

Reach refers to the ability to connect with a large number of customers, which is a key difference between Barnes and Noble's traditional retail model and Amazon.com's online model.

Although Both Companies Have Internet Access to Potential Customers, the Most