Which consumer option for dealing with product or service dissatisfaction is the only one that is desirable to a business?
A) publicly obtain legal action against the business
B) stop buying the product or service
C) take no action
D) privately complain to the business

Question

Quizplus · Accepted Answer

Privately complaining to the business allows the business to address and potentially resolve the issue, improving customer satisfaction and loyalty. Publicly obtaining legal action or stopping buying the product/service can damage the business's reputation and lead to financial losses. Taking no action does not address the dissatisfaction and does not provide the business with an opportunity to improve.

Which Consumer Option for Dealing with Product or Service Dissatisfaction