Small Business Management Study Set 2
Quiz 14: Customer Relationships
Small Businesses Must Strive to Recognize Cognitive Dissonance Among Their
Small businesses must strive to recognize cognitive dissonance among their customers and to manage it effectively.
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An evoked set is a group of brands that a consumer is aware of but unwilling to consider as a solution to a purchase problem.
An evoked set is a group of brands that a consumer is both aware of and willing to consider as a solution to a purchase problem.
In the information search and evaluation stage, the firm's principal objective is to establish evaluative criteria.
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