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Small Business Management Study Set 2
Quiz 14: Customer Relationships
Small Businesses Must Strive to Recognize Cognitive Dissonance Among Their
Question 19
True False
Small businesses must strive to recognize cognitive dissonance among their customers and to manage it effectively.
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Q 20
An evoked set is a group of brands that a consumer is aware of but unwilling to consider as a solution to a purchase problem.
Q 21
An evoked set is a group of brands that a consumer is both aware of and willing to consider as a solution to a purchase problem.
Q 22
In the information search and evaluation stage, the firm's principal objective is to establish evaluative criteria.
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