Small Business Management Study Set 2
Quiz 18: Global Marketing
List and briefly describe the main strategy options for small firms that decide to go global.
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Identify the four primary motivations that encourage entrepreneurs to go global and provide an example of a traditional motivation and an emerging motivation for each.
What is political risk?
How should a small business go about analyzing international markets and planning a strategy to enter targeted markets? Identify specific sources of information in your answer.
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