Analytical CRM applications
A) include tools for marketing automation.
B) provide consolidated data for operational CRM applications.
C) are based on data consolidated from operational CRM applications.
D) provide customer-facing applications.

Question

Quizplus · Accepted Answer

Analytical CRM applications are based on data consolidated from operational CRM applications. They are used for analyzing and understanding customer behavior and patterns in order to make strategic decisions. These applications use data mining, artificial intelligence, predictive modeling, and other analytical tools to uncover hidden patterns and correlations in customer data. They help businesses to identify opportunities for cross-selling and upselling, improve customer retention, and increase customer satisfaction.

Analytical CRM Applications