The ideal number of focus group participants is 16.

Question

Quizplus · Accepted Answer

The ideal number of focus group participants can vary depending on the research question and the nature of the group being studied. Some studies may benefit from smaller groups of 6-8 participants, while others may require larger groups of 20 or more. Generally, it is recommended to aim for a size that will generate diverse and rich discussions, while also allowing for easy facilitation and analysis.

The Ideal Number of Focus Group Participants Is 16