A research process that can help us discover areas in which our organization agrees and disagrees with an important public is called ________.
A)agreement generation
B)coorientation
C)compliance gaining
D)two-way symmetry
E)cross analysis

Question

Quizplus · Accepted Answer

The research process described in the question is called coorientation. Coorientation is a communication research process that seeks to discover areas of agreement and disagreement between an organization and an important public. It involves identifying the positions that both the organization and public hold on specific issues and comparing them to determine areas of alignment and disagreement.

A Research Process That Can Help Us Discover Areas in Which