The upscale Ethan Grant Company has created a new cologne called Ethan for men and a complementary perfume called Ethan Femme.The company's advertising executives know that their new fragrances will be competing with hundreds of others and that the human nose can discriminate only among so many smells.They know there's no way they can logically convince someone to pay an exorbitant price for Ethan and Ethan Femme;instead,they will need to rely on
A) the central route to persuasion.
B) the peripheral route to persuasion.
C) the foot-in-the-door technique.
D) deindividuation.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion relies on cues that are not directly related to the content of the message, such as attractiveness of the product or the spokesperson endorsing the product. In this case, the advertising executives are aware that logical persuasion may not be effective, so they will need to rely on peripheral cues to persuade consumers to purchase their fragrances.

The Upscale Ethan Grant Company Has Created a New Cologne