Mitch has been asked to develop a new product to serve an unmet need in American culture.He has several ideas,but none of them are quite right.Mitch's friend finally suggests that Mitch "sleep on it." Mitch agrees,and spends the remainder of the weekend thinking about other things.On Monday morning,Mitch looks over his notes and realizes the solution to his problem.The period of time in which Mitch let his subconscious work on the problem is referred to as
A) incubation.
B) generativity.
C) representativeness.
D) functional fixedness.

Question

Quizplus · Accepted Answer

Incubation is the period of time in which a problem solver sets a problem aside and allows their unconscious mind to work on the problem. Mitch took his friend's advice to "sleep on it" and allowed his subconscious to work on the problem of developing a new product. This led him to the solution, demonstrating incubation.

Mitch Has Been Asked to Develop a New Product to Serve