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A Small Computer Retailer Makes Every Effort to Satisfy Customer

Question 72

Multiple Choice

A small computer retailer makes every effort to satisfy customer needs-both before and after the sale. However, this retailer regards social problems such as environmentalism and economic development as being beyond the scope of his business. We can correctly describe this firm's management as having recognized


A) some degree of social responsibility in its commitment to customers.
B) the existence of social responsibilities but having failed to do anything about them.
C) ethical obligations to customers but no social responsibilities.
D) social responsibility as the domain of big business.

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