Which of the following does not indicate a focus strategy?
A) Strict concentration on a single subset of customers
B) Concentration on a single product
C) Concentration on multiple products for the total market
D) Restriction to a single geographical region

Question

Quizplus · Accepted Answer

A focus strategy involves concentration on a single subset of customers or a single product in a narrow market segment or geographic region. Restriction to a single geographical region or concentration on a single product is an indication of a focus strategy. However, concentration on multiple products for the total market is indicative of a differentiation or cost leadership strategy.

Which of the Following Does Not Indicate a Focus Strategy