Mark Michaels is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets. After a recent analysis of the competitive environment, Michaels concluded that three distinct consumer segments exist for his products-A, B, and C consumers. In an effort to maximize the effectiveness of its strategy, Michaels has decided to focus on fulfilling the needs of A consumers. He is employing a _____ strategy.
A) multisegmentation
B) selective
C) focus
D) concentration

Question

Quizplus · Accepted Answer

Michaels is employing a focus strategy by concentrating on fulfilling the needs of a specific consumer segment, A consumers.

Mark Michaels Is the Owner of Delectable Delights, a Specialty