In analyzing the industry environment of the particular field into which Charles was about to enter in business, he found that there existed a fierce rivalry between the competitors that were currently in the business. This would offset the desirability of entering the industry in which of the following ways?
A) negatively
B) positively
C) no effect
D) cannot be determined

Question

Quizplus · Accepted Answer

Fierce rivalry between competitors would negatively affect the desirability of entering the industry. This would mean that it would be difficult to establish a unique advantage and differentiate from other competitors, leading to a potential decrease in profitability.

In Analyzing the Industry Environment of the Particular Field into Which