What type of idea accounts for the largest number of startups?
A) A technically new process
B) Performing an old function in a new and improved way
C) Using prior work experience as a basis for starting a new business
D) Providing customers with a product or service absent in their market but available elsewhere

Question

Quizplus · Accepted Answer

According to the article, the largest number of startups come from individuals who have identified an old function that can be performed in a new and improved way. This is known as an incremental innovation, where the innovation builds on a preexisting product or service.

What Type of Idea Accounts for the Largest Number of Startups