The marketing plan should identify user benefits and show evidence of consumer interest.
Correct Answer:
Verified
Q11: Business plans should be prepared so that
Q11: Investors are more product-oriented than market-oriented.
Q15: Pro forma financial statements reflect the past
Q17: The business plan is used primarily to
Q18: Because they have personal resources at risk,
Q20: Entrepreneurs typically focus on the positive potential
Q22: Even if the business plan reveals sensitive
Q23: A computer may properly be used in
Q24: A good business concept may be destroyed
Q25: The business plan should never include photographs
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