Marketing research should be viewed as a supplement to,not a replacement for,_____.
A)the observational method.
B)questionnaires.
C)mail surveys.
D)intuitive judgement.

Question

Quizplus · Accepted Answer

Marketing research cannot solely rely on data or surveys, it also requires intuitive judgement to interpret and make decisions based on the results. Thus, marketing research should be viewed as a supplement to intuitive judgement rather than a replacement for it.

Marketing Research Should Be Viewed as a Supplement To,not a Replacement