Forecasting sales for a new venture
A) is simplified because the firm's product or service offerings are focused on one or a few areas.
B) should always be done with the assistance of outside consultants.
C) is extremely difficult.
D) is not all that important to the future operation of the firm.

Question

Quizplus · Accepted Answer

Forecasting sales for a new venture is extremely difficult because there is no historical data to rely on, and the market response to the new product or service is uncertain.

Forecasting Sales for a New Venture