In considering its marketing strategy a new venture will typically concentrate on
A) mass marketing
B) a multi-segmented market
C) a select few target markets or just one
D) the internet

Question

Quizplus · Accepted Answer

As a new venture, resources and budget may be limited, making it difficult to pursue mass marketing or a multi-segmented market approach. Instead, focusing on one or a select few target markets allows the venture to tailor their marketing efforts and better allocate resources to reach their ideal customers. The internet can certainly be a part of the marketing mix, but it should not be the sole focus.

In Considering Its Marketing Strategy a New Venture Will Typically