The heart of Electronic Customer Relationship Marketing is a
A) focus on customization.
B) conscientious work force.
C) flexible distribution system.
D) consumer-centric data warehouse.

Question

Quizplus · Accepted Answer

The heart of Electronic Customer Relationship Marketing (e-CRM) is a consumer-centric data warehouse. E-CRM relies heavily on data collection, storage, and analysis to better understand consumer behavior and preferences. The data warehouse serves as the central repository for this information which can be used to tailor marketing messages and offers to individual customers. Customization, conscientious work force, and flexible distribution systems can also be important components of e-CRM, but the data warehouse is the central focus.

The Heart of Electronic Customer Relationship Marketing Is a