In general, opinion leaders are considered to be knowledgeable, visible, and exposed to mass media.

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Opinion leaders are individuals who are considered to have a high degree of influence on the opinions and behavior of others. They are typically perceived as being knowledgeable in a particular area, visible within their social group, and often exposed to mass media, which allows them to disseminate information to a wider audience.

In General, Opinion Leaders Are Considered to Be Knowledgeable, Visible