All of the following are reasons for implementing a penetration pricing strategy except
A) to gain rapid market acceptance.
B) to discourage new competitors' entry into the market.
C) to rapidly recover startup costs.
D) to increase existing market share.

Question

Quizplus · Accepted Answer

Penetration pricing is typically used to gain market acceptance and discourage competitors, not to rapidly recover startup costs.

All of the Following Are Reasons for Implementing a Penetration