You Make the Call-Situation 2
Cheree Moore owns and operates a small business that supplies delicatessens with bulk containers of ready-made salads. When served in salad bars, the salads appear to have been freshly prepared from scratch at the delicatessen. Moore wants additional promotional exposure for her products and is considering using her fleet of trucks as rolling billboards. If the strategy is successful, she may even attempt to lease space on other trucks. Moore is concerned about the cost-effectiveness of the idea and whether the public will even notice the advertisements. She also wonders whether the image of her salad products might be hurt by this advertising medium.
Correct Answer:
Verified
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