Which of the following statements concerning advertising is false?
A) Advertising is a complement to a good product and not at replacement for a bad one.
B) Advertising must not create false expectations that reduce customer satisfaction.
C) Advertising can accentuate a good sales trend, but it rarely has the power to reverse a bad trend.
D) Advertising is only important for new product launches.

Question

Quizplus · Accepted Answer

The statement "Advertising is only important for new product launches" is false. Advertising is an ongoing process that helps maintain brand awareness and can lead to increased sales even for established products.

Which of the Following Statements Concerning Advertising Is False