International franchising is a variation on the theme of
A) exporting.
B) importing.
C) foreign licensing.
D) international strategic alliances.

Question

Quizplus · Accepted Answer

International franchising involves a foreign company (the franchisee) obtaining the rights to use another company's (the franchisor's) brand, products, and business model in a particular country or region. This is different from exporting, importing, or international strategic alliances. It is a form of foreign licensing where the franchisor grants the franchisee the right to use their intellectual property and business systems in exchange for fees and royalties.

International Franchising Is a Variation on the Theme of