International firms often have to deal with the problem of counterfeit goods, but foreign licensing can help to shield the small business from this threat.

Question

Quizplus · Accepted Answer

Foreign licensing allows a small business to partner with a local company in a foreign market, which can provide legal and practical protection against counterfeit goods. The local partner is more familiar with the legal and business environment of the foreign market and can help the small business to navigate its intellectual property protections.

International Firms Often Have to Deal with the Problem of Counterfeit