In the distribution process,the channel captain can be an influential wholesaler or large retailer.

Question

Quizplus · Accepted Answer

A channel captain refers to the dominant player in a distribution channel who exercises control over the activities of other members in the channel. This role is often assumed by a powerful wholesaler or retailer who has the ability to coordinate the flow of goods and information among suppliers, intermediaries, and customers. Therefore, the statement is true.

In the Distribution Process,the Channel Captain Can Be an Influential