Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?
A) Channel conflict
B) Market coverage
C) Online retailing
D) Retail coverage
E) Channel leadership

Question

Quizplus · Accepted Answer

Choosing a distribution network determines the market coverage, which in turn affects the amount and cost of reaching customers. The broader the market coverage, the higher the cost, and the narrower the coverage, the lower the cost. Therefore, selecting the right distribution network is crucial for a successful business.

Choosing a Distribution Network Is a Strategic Decision in That