What process is used by marketers to communicate the nature of a product to a target segment?
A) Product positioning
B) Target marketing
C) Promotion
D) Product differentiation
E) Personal influence

Question

Quizplus · Accepted Answer

A)Once marketers identify a target segment, they can begin marketing products for that segment. The process of fixing, adapting, and communicating the nature of the product itself is called product positioning.

What Process Is Used by Marketers to Communicate the Nature