What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
A) Demographic segmentation
B) Psychographic segmentation
C) Behavioral segmentation
D) Marketing segmentation
E) Geo-demographic segmentation

Question

Quizplus · Accepted Answer

Geo-demographic segmentation combines geographic, demographic, and lifestyle characteristics to classify consumers, making it more effective due to the greater number of variables it considers. This comprehensive approach has led to its popularity as a segmentation tool.

What Type of Segmentation Is More Effective Because of the Greater