Which of the following is a marketing implication that results from the heterogeneity of services?
A) Services cannot be returned or resold
B) Services cannot be patented
C) Services cannot be inventoried
D) Mass production of services is difficult
E) All of the above are marketing implications resulting from the heterogeneity of services

Question

Quizplus · Accepted Answer

The heterogeneity of services means that they are highly variable and customized, making mass production difficult. This can have marketing implications such as the need for personalized marketing strategies and the challenge of maintaining consistent service quality across different locations or employees. The other options listed (A, B, and C) are not necessarily direct marketing implications of heterogeneity, but rather general characteristics of services.

Which of the Following Is a Marketing Implication That Results