The ads for a weight loss program that promised the program would change an individual's eating habits through hypnosis is probably overstating its usefulness because there are some people in the world that cannot be hypnotized.This sort of misleading advertising broadens provider _____ of the gaps model of service quality.
A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4

Question

Quizplus · Accepted Answer

Gap 4 in the gaps model of service quality refers to the difference between what a company promises about its service and what it actually delivers. In this case, the advertisement's promise of changing eating habits through hypnosis for everyone may not be achievable for all individuals, thus potentially leading to a discrepancy between promised and delivered service.

The Ads for a Weight Loss Program That Promised the Program