Which of the following is NOT a source of customer expectations?
A) Word-of-mouth communications
B) Advertising
C) Pricing
D) Sales personnel
E) Target market

Question

Quizplus · Accepted Answer

The target market is not a source of customer expectations; rather, it is the group of potential customers a company aims to serve. Customer expectations are shaped by communications, advertising, pricing, and interactions with sales personnel.

Which of the Following Is NOT a Source of Customer